On-page Optimisation

On-page optimisation is the technique used to adjust details within the code base of the website homepage to enable user friendliness and also easier spidering of a site. Here is an example of what on-page optimisation work will be undertaken at Total SEO Direct:

• Meta Tag Adjustment
  Making your tags more focused to your designated keywords, including title tags and H1's. This will highlight their importance for indexing.
• Google Sitemap
  An XML sitemap added to Google to entice and increase frequent spidering, giving Google all the information it needs to crawl your entire site. This will also be associated to an RSS feed.
• HTML Sitemap
  Still used by some Search Engine Spiders and also useful from a user perspective. The page will be created in the format and branding of the rest of the site to maintain continuity.
• Robots.txt File
  This file excludes files in the site that aren't Page Rank valuable, saving the spiders time to index the important pages.
• W3C HTML Validation
  On-page validation errors will slow down spidering and cache limitations, we will ensure there are no errors on your page. The more errors on your site the longer setup time we will need to fix them.
• Content Writing
  It is essential to have content on your homepage, we will write an optimum amount of keyword orientated text with perfect ratios that the major Search Engines expect to see on a website.
• RSS Feed
  A web feed from your site to directly communicate with any interested parties, something that is extremely popular with frequent web users, this will build user friendliness and keep visitors returning to your site.