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Google Analytics is a piece of software free to anyone with a Google account. The software provides statistics on every aspect of traffic for all websites, this data is highly accurate and if Analytics for SEO is used in the correct manner it can be extremely valuable.
It reads each page that has a piece of javacript tracking which needs to be implemented before it can transmit data, this code is unique to each site and looks like this:
<script src="http://www.google-analytics.com/urchin.js" type="text/javascript">
</script>
<script type="text/javascript">
_uacct = "UA-6492802-3";
urchinTracker();
</script> |
Or more recently like this:
<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol)
? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost +
"google-analytics.com/ga.js'
type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
var pageTracker = _gat._getTracker("UA-2804435-1");
pageTracker._initData();
pageTracker._trackPageview();
</script> |
The features that Analytics for SEO has cannot be underestimated and needs to be explored to be fully understood, but from using it everyday we most certainly understand how to get the most out it. Here is a quick rundown of the most popular and instrumental facets:
- Traffic - Find out how many hits your site has received.
- Traffic Source - Where the traffic came from i.e Paid or Unpaid searches.
- Keyword Query - What a visitor typed in as a search query to find your site.
- Bounce Rates - Out of all your visitors, how many leave the site on the first page
- Goal Conversions - How many visitors have gone through the site and complete a purchase/enquiry.
- Goal Value - The overall value of purchases made from the site.
- Site Overlay - See which are the most popular links on your page.
Google Analytics for SEO is a powerful tool, we would be delighted to go through your sites report in detail on a monthly basis to discuss your analytical data.
Please fill in our quick enquiry form to request a free of charge proposal for your website.
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