Search Engine Optimisation, or SEO is the process that describes altering a website so that it appears highly in the natural or organic search listing. There are many small changes that you need to configure in a way that will appeal to the search engine crawlers.
The crawlers, sometimes called spiders or bots, look for certain information that will inform them about your page and site, these findings will determine how relevant your website is to a subject that has been input as a search query. The more relevant the results |
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of such a query the more likely the return use of whichever search engine it came from - hence the importance of having good information throughout your site. |
Ultimately each search engine is looking for a resourceful and informative website, with new content being added regularly. This is what we strive to achieve at Total SEO Direct, by excellent copywriting that is all completed in house we know perfect levels of keyword appearance and strategic placement of H1s, bold words, and links we ensure every page is as optimised as possible.
Other important aspects that influence Search Engine Optimisation is the meta structure within the HTML code. This is where you inform the spider of what your site is about. The title tag is what you see at the very top of your web browser, normally with a blue background it clearly states what your site is about. It is also this that all search engines use in the listings for the first piece of information on your site. Next the meta keyword tag states what keywords are represented in any specific page, and finally the meta description tag is a brief passage of your site which again will appear in the search results underneath the title.
Offpage optimisation is perhaps the most complex and misunderstood characteristic of SEO. It is everything that is involved outside the boundaries of the HTML code on your page. This includes inbound linking, the link from one website around the world wide web to your website - this is calculated as a vote of popularity by the search engine and will build your authority.
Other aspects include directory submission, PR releases, blogs, social networking and social bookmarking. These are some of the ways that can generate exposure for your site and create a web of links to your site.
Please discover more about linking strategies by reading the link building page. |
