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At Total SEO Direct compliance to current web and SEO policies is of great importance. We do not partake in any unethical techniques that can have any detrimental affect on your site, unethical or Blackhat methods can result in a site being banned from the major search engines.
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Black hat SEO can have great short-term and fast consequences, but the negatives far outweigh the positives. Unethical techniques are common place throughout the SEO world, familiar malpractice are link spamming, link farming, temporary links and hidden text. The most serious being the latter; if your site has hidden text i.e. the same colour text as the background colour, the Search Engines will ban the site as soon as they find it. Link spamming is obtaining many links from link suppliers, something that Google especially has cracked down on. |
Once a site has been banned it can take anything up to a year to be reinstated into Google, hardly worth the sacrifice for 6 months of totally ethical effort.
Other standards that we at Total SEO Direct abide to is W3C Validation compliance. This being the industry-wide standard for HTML coding. If a site contains code validation errors, search engine spiders will have trouble crawling your site, which will lead to it moving away faster when ideally you want it to spend as much time as possible on a page. When your page is totally clear of errors, it is likely for it to be crawled more frequently.
For more information please call 0151 647 5888 or alternatively complete our easy to use Search Engine Optimisation online form. |
