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A long time ago before Google even existed, webmasters where trying to crack the limited results on Search Engines. Before it was known as Search Engine Optimisation or Search Engine Marketing these visionary's realised how successful a site could become if it was at the top of the listing.
Search Engines such as Yahoo! and Ask had very basic algorithms that were used to rank relevant sites for a search query, through the use of meta tags and titles, the index tended to produce many irrelevant results. Also affecting these results where inconsistencies and errors in HTML code supplied by webmasters, whether this was for manipulation of results or simply through lack of knowledge it was obvious that indexing should not be completely left in the hands of code built by web developers, the need for a more complex and sophisticated algorithm was required. Enter Larry Page and Sergey Brin.
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Page and Brin where two graduates from Stanford University. Originally developing a search engine algorithm known as Backrub, this paved the way for what we now know as PageRank. PageRank is the calculation of relevancy and authority of a webpage and has proven to give accurate indexing of search results, differing from other algorithms as it focuses on the quantity and quality of incoming links to a page. This in turn introduced the need for SEO’s. |
Page and Brin’s masterstroke was the invention of what we now know as Google in 1998. Google’s simplistic design and ease of use generated a growing number of loyal users, and once market share had matured they began to look into ways to avoid the manipulation encountered on other Search Engines.
Webmasters where quick to discover methods in which to ‘crack’ the PageRank algorithm, link spamming being the chief culprit. Site owners where known to be exchanging, selling and buying links in order to influence the spider interaction, this lead to a massive overhaul as recently as 2007.
Google is by no means the only search engine for SEO’s to crack, with Yahoo! and MSN Live Search both being in existence for longer than Google, their algorithms are known to concentrate less on linking and more on onpage factors such as meta tags and content.
Search Engine Optimizers have a big task on their plate, but it is a proven online marketing method proven to induce exposure. With the constantly changing software used by the big three search engines and the lack of insight into this all SEO’s are in essence chasing their tails and this can ensure that no guarantees can ever be given by any SEO company.
For more information please call 0151 647 5888 or alternatively complete our easy to use Search Engine Optimisation online form. |
